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MAKING TELEVISION HISTORY ON
‘THE ISLAND OF MISFIT TOYS!’:
The RANKIN/BASS ‘ANIMAGIC’ TV CLASSIC
RUDOLPH THE RED-NOSED REINDEER
by Rick Goldschmidt
(Author of THE ENCHANTED WORLD OF RANKIN/BASS)
We all love A CHARLIE BROWN CHRISTMAS and HOW THE GRINCH STOLE CHRISTMAS, but no one’s nose has shined longer or brighter than that of the RANKIN/BASS “Animagic” classic RUDOLPH THE RED-NOSED REINDEER.
Premiering on NBC December 6th, 1964, RUDOLPH has become the longest running, highest rated television special in the history of the medium. “At first Johnny Marks (composer of the classic song) didn’t want to do the special,” says Arthur Rankin. “He was very protective of the song. The song provided a very large income to Marks and he was afraid that over exposure of the hit song might interfere with it’s success as a popular song. He was a neighbor of mine at the time and I eventually persuaded him to do the show and he wrote s